I have been fascinated by the technological advancements of AI as it pertains to creating websites. The streamlined automation of tasks like content generated pages and copy have made the low-fidelity stage of the design process much quicker. The ability to create high fidelity wireframes with fairly accurate AI generated copy allows the stakeholders to be involved early and often while reducing the time it takes to iterate on the designs.

Ideation and the creation of high fidelity prototypes through text prompts and styles allows for better variations and concepts that might not otherwise been explored.

Adobe is at the forefront of the AI automation within each of the core design apps. This AI integration is allowing the director to explore better creative solutions.