Resumé

Jeff Snow

PROFILE

Over the past two decades, I've cultivated a rich professional journey marked by collaborations with some of the globe's most iconic brands. My expertise is leveraging design thinking and refined processes to yield tangible, measurable results.  I use Figma and the Adobe Creative Suite to design advanced web applications, using AI to automate parts of the design workflow. I have worked with a wide variety of technologies and diverse teams to deliver exceptional user experiences.

EXPERIENCE

Senior UX/UI Design Manager  

Professional Systems Associates - Panama City, FL  

April 2016 - Present

• Spearheading SaaS UI design system management with a focus on consistency

• Utilizing Figma, Axure RP, and Visily for prototyping

• Mentoring and managing a high-performing team of UX/UI designers

• Designing and overseeing the branding and visual design for the company

• Implementing agile methodologies in a high-security environment

• Consulting with product and management teams to translate ideas into user-centric solutions utilizing the Sencha framework

• Driving the design of web-based and mobile app interfaces

• Conducting usability testing, and iterating based on user feedback

Director of Interactive Design & UX  

GOLF Channel - Orlando, FL  

July 2014 to Feb 2016

• Elevated customer satisfaction by redesigning golfnow.com, incorporating retail options and a robust tee time booking engine

• Defined and executed brand standards for GOLF and GOLFNOW

• Led the creation of the Golf Channel Academy and Military Tee Times

• Built and managed a dynamic team of 6 UX/UI designers for mobile and web design

• Employed Sketch and Figma for storyboarding the GOLFNOW app, collaborating closely with cross-functional teams for a consistent workflow

• Demonstrated management expertise in data analytics for customer retention and acquisition

Associate Creative Director  

Starwood Hotels & Resorts Worldwide, Inc. - Orlando, FL  

April 2006 to July 2014

• Managed UX/UI designers, copywriters, and creative technologists to deliver creative solutions for Sheraton, St. Regis, and Westin Hotels

• Defined the visual identity for digital campaigns across the digital ecosystem

• Directed video and photography shoots for key lifestyle assets used on TV and the Internet

• Designed a sales app on over 1,000 iPads for the sales team, resulting in a substantial increase in sales conversions

• Set the standards for the Visual Identity Systems for CMS Websites

Founder  

REDSPROCKET - Niceville, FL  

February 2003 to Present

• Pioneering web design using CMS (Webflow, Framer, and WordPress) focusing on efficiency through AI

• App design proficiency using Figma, Sketch, XD, and Visily

• Design System Management to ensure UI consistency

• Establishing and implementing design best practices and usability principles for a seamless user experience

• Educating team members on remote working best practices, design principles, standards, and habits for improved design efficiencies

• Designing Visual Identity Systems for UI across mobile and web apps

• Designing and executing visually appealing, user-friendly workflow routes using Figma, Abstract, and Sketch

• Designing and developing mobile and web apps

SKILLS

Adobe Creative Suite

I have used Photoshop since 1992 and have used ALL apps within the Creative Suite. The core of these applications include Photoshop, Illustrator, and InDesign, but the recent move towards improvements to XD has made it a viable choice when it comes to rapid prototyping and interface design.

Figma & UX/UI Tools

For the last five years, I have been growing alongside the industries best UX/UI tools. These include Figma, Sketch, XD, Axure RP, Balsamiq, and Omini Graffle. Figma is finally at a point where I have made the switch as a result of the variables and code view modifications.

Business Collaboration

Google, Microsoft, Trello, Atlassian (Jira, Confluence), Base Camp, Workamajig

Education

Bachelor's Degree - Mass Communications Advertising

Tampa, Florida
Bachelor's. of Arts in Mass Communications Advertising

1992-1996

Languages

English 🇺🇸 Native SoCal